American drink brand Myx Fusions has announced a partnership with singer Nicki Minaj, who's become a part owner and is to be the face of the new ready to drink fruit-infused moscato, featuring in a marketing campaign that includes print, radio and TV as well as exclusive events and social media messaging.

Minaj said 'I am so excited to team with the Myx brand. I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry'.